Revolution in Retail12 october 2017
A new shopping experience bringing customers to your shop, is mandatory to survive in the current online era. But you may ask yourself, what is the winning experience to invest in, bringing you the best results?
We may have the answer! We have taken a close look at demands of customers, and incorporated latest technology to bring you a thrilling experience that will stand out and make the difference.
Online to Offline
Customers want is to bring their online experience into the shop. Imagine a customer visiting your website, or the website of one of your products. They like a specific article, and are tempted to order. Would it fit? How is the colour matching my skin? These are just some questions popping their minds.
So, customers want to view, feel, smell the product before buying. By extending the online experience to offline in-shop experience, the customer will be more excited about your product, and buy with a higher chance of returning.
The way we envision this extension, is by using customer identification in your shop as a combination of in-shop devices and a mobile app. Once identified, the earlier online experience is revived in the shop, by showing the real product and trying it out.
Smart retail mirror
Our smart retail mirror shows product details as digital signage solution in-shop. The products viewed earlier online are presented, additional information is given, and alternatives are suggested.
The customer touches the screen, and navigates through options and details. Viewing modifications to the product projected in the mirror, and making their final pick.
Buy from the dressing room
When the final product configuration has been chosen to the customer's satisfaction, the order can be paid instantly on the mirror. The customer may even opt for delivery at home, at a convenient timeslot tonight or tomorrow.
So, no dragging along your bought products on a busy Saturday, while having planned other activities later in the afternoon where you would rather not have those bags with you. This sounds like perfect shopping, doesn't it?
Imagine the possibilities of actually selling a larger variety of your products than available in the shop! Different prints or colours. Without the need to have large stocks in the shop. A totally new experience.
A revolution in retail.
Using identity and in-shop devices based on digital signage, you extend the customer experience beyond the first buy. An integrated loyalty scheme keeps track of your customer's interest in your products and shop, and allows an increase of customer intimacy.
How to proceed?
Convidad in partnership with Ice House Netherlands, LG and Oled Mirror TV offers you a solid solution to bring this revolution to your shop.
Convidad partners with Ice House Netherlands to bring your technology dreams from initial idea to realisation. Ice House is specialised in developing product and business concepts and guides companies in their journey to product launch and beyond.
With LG we partner to offer additional high tech solutions, like OLED panels offering additional product presentation possibilities in your shop, never seen before.
With Oled Mirror TV we develop specific integrated mirror solutions tailored to niches in the market of retail.
Combined with Convidad's agile software development approach the risk of investments is reduced and return on investment increased.